“Land of Lincoln” Slogan

At one of my presentations of the Roads That Lead to Lincoln program at a library recently, I was asked when “Land of Lincoln” became the official slogan of Illinois. Since I did not know, I did a bit of research and came up with the year 1954. Here below is an excerpt from a Chicago Tribune article that touches on the subject:

Chicago Tribune article March 14, 1954

Chicago Tribune article March 14, 1954


Thus, the “Land of Lincoln” slogan was adopted to serve as an advertisement for Illinois tourism, and first appeared on the license plates of the state in 1954. It is interesting that some business leaders felt that a better choice would be “Convention Center,” since Illinois was then building a new convention building in Chicago. They felt it would be better use of the licenses to push the convention business, rather than the state’s historic legacy.
Another criticism of the slogan came from Indiana and Kentucky, both states where Abraham Lincoln also lived. In reaction to this criticism and in concern that those states might decide to use the slogan as well, Illinois received trademark protection on the slogan in 1955.

2 Responses to ““Land of Lincoln” Slogan”

  1. Trevor Hilton says:

    Oklahoma’s state motto is: “Labor conquers everything”. I’m not sure from where that comes.

    It calls itself “The Sooner State”. The Sooners were people who, during the 1889 land run, snuck in “Sooner” than the legal date and settled on some land.
    I never could figure out why this great state would name itself after cheaters.

  2. Wow enjoyed reading your blogpost. I added your rss to my reader!!

Leave a Reply